The power of tangibility

In the always-changing world of digital marketing, it can be easy to underestimate the power of actual, tangible promotional products. Even if the world is becoming more digital, tangible products are still essential for marketing. In this blog post I will discuss the distinct benefits of using real promotional products in your marketing plan, emphasising stickers because they are an affordable and adaptable choice.

The tangible advantage

1. Memorability

Physical objects captivate your audience by appealing to their senses on several levels. Tangible objects, as opposed to digital content, may be gripped, felt, and even smelled, making for an unforgettable experience that appeals to potential buyers. A physical connection to your brand helps with awareness and recall, building a more substantial brand presence. Let’s relate this to photography: when you see a photo on Instagram, you take a few seconds and scroll past it. On the other hand, think about what happens when somebody hands you a printed photo. You aren’t just looking at it. You’re holding it in your hands and feeling the paper, enhancing the connection between you and the photo.

2. Brand Awareness

Promotional products serve as mobile billboards for your company. Personalised products, including stickers, tote bags and pens, travel with your customers and raise awareness of your business in various contexts. People who use or show off these products unintentionally spread the word about your business to more people, increasing brand exposure.

3. Recognition of Customers

Giving your consumers tangible promotional products shows them how much you value and appreciate them. Receiving a tangible product from a customer elevates the exchange beyond a transaction and becomes a tangible expression of appreciation. This human touch can build a stronger bond between your brand and its audience and increase client loyalty.

Concepts for Advertising Products

1. Stickers

Stickers are a very practical and affordable promotional product. They can be personalised with your company's emblem, slogan, or even original artwork that appeals to your intended market. Stickers are simple to give out to consumers, incorporate in product shipments, and distribute at events. They can also be attached to different surfaces, making any object a statement with a brand. I use Sticker Mule for my stickers. They’re tried and tested, have great deals, and have a tremendous proofing process for their custom stickers.

2. Apparel

Branded Apparel Merchandise featuring your brand's logo, such as t-shirts, hats, and other apparel items, is a great idea. Wearable products make your clients become mobile billboards, promoting your business to a broader audience wherever they go.

3. Stationery

Pens, notepads, and mouse pads are examples of functional, personalised office equipment that people use on a regular basis. Customers will be reminded of your brand each time they reach for these products, increasing their devotion to it.

4. Reusable Totes

Reusable bags are a good promotional product because they are practical and kind to the environment. Personalised tote bags function as a portable billboard, showcasing your company in supermarkets, retail centres, and other public areas.

The value of tangible promotional products should not be undervalued in the digital world. They are an invaluable component of any marketing plan because of the natural connection they make with your audience and the impact they leave behind. Specifically, stickers are an innovative and cost-effective approach to augment brand awareness and foster a personal connection with your target audience. Remember the power of the physical as you navigate the digital space. A well-made sticker may occasionally leave a lasting impression on a customer longer than any internet advertisement.

Much love

Dave